Elden Ring’s Player Retention Rate Far Exceeds That Of Similar Games!

Elden Ring Nightreign, which is expected to be released on May 30, has recently attracted a lot of attention from players because its gameplay and combat strategies differ completely from the soul-like games that players are familiar with.

But in fact, it has received such acute attention not only for its own reasons, but more because old players in Elden Ring are looking forward to how the familiar storylines and characters will be presented in this new game.

What is very surprising is that although Elden Ring has been released for more than three years, it still has a very high game content participation and a very considerable number of concurrent online players.

According to the latest analysis, among the players of Elden Ring on Steam, as many as 45% of the players have played the game for more than 100 hours, and this does not count those who have the game but have never entered it and have played it for a very short time and then stopped playing.

Why Does This Happen?

Although Elden Ring is a gigantic game, the strength of its game content is acceptable to many players. For the sake of explanation, here are two similar games, Baldur’s Gate 3 and Diablo 4.

In the early stage when the game is relatively easy and players need to build confidence in exploration, Baldur’s Gate 3 is difficult, which will make some players who are new to action role-playing games give up after playing one round or experiencing one death.

For the latter game content, especially the endgame, the game difficulty of Diablo 4 is slightly easier for players who have reached a certain level and are familiar with the rules of the game, which makes players give up after completing all the game tasks or all the campaigns without enjoying the thrill of high-difficulty challenges.

Back to Elden Ring, its early exploration tasks are relatively simple, allowing players to understand the storyline and main tasks that the whole game wants to express in detail.

And the later game content, such as farming a large number of Elden Ring Runes and loot, requires players to spend some time and strategy to complete them step by step. So it is expected that its retention rate is so high.

Impact

This high retention rate actually has little impact on Elden Ring itself, because the game has been released for more than three years and Shadow of the Erdtree expansion that exploded last summer has already maximized its value.

Unless the developer makes major changes to its gameplay and game content, it will be difficult to attract more new players. So its biggest role at present is to gain more attention for the new Elden Ring Nightreign and bundle it with marketing.

Although the developer has repeatedly emphasized that Nightreign is not an expansion or sequel to Elden Ring, when it carries this game name with super high traffic and attention, players can’t help but compare the two games in various dimensions.

In this case, whether it is old players of Elden Ring or passers-by who are waiting, the exposure and discussion of the new game will become very high, which will also make those players who don’t know the reason have a stronger interest in this game that has not yet been released.

It is not even known whether this analysis of the number of Elden Ring’s retained players is a self-directed hype among the developers. However, it is worth affirming that the improvements to the battle royale game mode and cooperative exploration functions included in Elden Ring Nightreign are the most important reasons why most players retain their expectations for it.